When I was in the corporate world, it was always heads down and work hard. I had built a reputation for being a hard worker and supporting the business. However, I decided that the work
I was doing was not fulfilling. After having my second son, I knew I wanted to be a gutsy role model for my children. It was then that I decided to become an entrepreneur. It is a journey I will always be on, always learning, focused on making a difference for others.
Have you found yourself in a similar place where you are not sure what value you add next? Are you thinking about starting your own venture or perhaps know someone who has started theirs? I wrote The Intentional Entrepreneur to help people accelerate their business growth by providing tools and frameworks to help them gain more clarity on what they bring to the table. Being intentional means planning ahead, and for most entrepreneurs it means making sure your messaging, offerings, and you, as the face of the company, are aligned.
In a world where everyone is making noise, posting online, talking about anything and everything, it is more important than ever to have a clear message and to be able to develop and share content that shows how you think. In order to cut through the noise, and be a noisebreaker, you have to know what resonates with your audience and what is authentic to you. From new college hire, to mid-manager, executive, CEO, and entrepreneur – if you cannot clearly and quickly be compelling and know how to have a conversation that involves really listening, you will fail. Building your personal brand is 90% what your audience thinks of you and 10% of what you think of yourself. Perception is reality.
If you are not clear on what you want, and what you can offer, you will miss opportunities that others will claim. Being an entrepreneur is not easy, or glamorous. I joke that I have freedom, but no free time. Whether you decide to be an entrepreneur or not, having clarity on who you are, what you have as strengths, and who will pay you for your expertise is critical to staying relevant. In order to stand out, and be a noisebreaker, you have to have clarity, confidence, and be gutsy. The Intentional Entrepreneur is your personal sidekick to help you become intentional and pursue your purpose and passion. Get your print version on Amazon and I will be more than happy to grab coffee, sign it, and help you stand out and cut through the noise.
By: Jen Dalton, MBA
CEO & Founder of BrandMirror