The Leader In The Mirror | Jen Dalton, MBA

LoudounMarApr2016HRNB_Page_15The Intentional Entrepreneur: How to be a Noisebreaker, Not a Noisemaker shows CEOs, founders and entrepreneurs the importance of  intentional branding, highlighting the intersection of personal and company branding, and provides advice for leaders just starting out as well as those looking for fresh strategies.

The reputation management concepts come alive through anecdotes of dozens of entrepreneurs, illustrating and inspiring readers to take action to enliven their personal brand.

For so many women who are solopreneurs, or entrepreneurs of any kind, understanding the power of strategically “showing up” online and in-person, creating and maintaining a strong personal image to support the company’s promise and values, is critical. How you position yourself influences how you are perceived. According to a recent Weber Shandwick report, The Social CEO: Executives Tell All, non C-Suite executives surveyed thought seeing the CEO on social media made the company seem 75% more innovative, enhanced market credibility and increased appeal of working there.

Overall, the CEO gave a company a human face via social platforms. Do you have clarity on how you are unique? When is the last time you drafted your leadership promise statement? Many leaders don’t even know where to begin. The book provides actionable exercises to help readers do so, by identifying strengths, values, and developing evidence that supports how they are different and which audiences care about that.

So how do you actually think about being visible and intentional? From start-up to CEO, how do you leverage your reputation to grow your business? Are you intentional about thought leadership, content strategy, customer relationships, and protecting your reputation?

Being “out of sight” makes you “out of mind.” It is important to have a reputation roadmap that identifies where, when, and how to be visible to grow your business with clarity and meaning. From LinkedIn to your company’s logo, colors, and name, how you make yourself visible impacts your brand and relationships.

LinkedIn is the first place potential customers will research you online – how well does your profile showcase your skills and call to action? Did you know that people without LinkedIn profile headshots are skipped over 14X more than someone with a headshot? We include a bonus chapter in The Intentional Entrepreneur which provides tips for optimizing your LinkedIn profile.

The Intentional Entrepreneur is your guide through the process of intentionally discovering, validating, and building a reputation that delivers value for you and your business. Each chapter will enable you to be more authentic, generate trust, and create relevance through your reputation as the CEO. The Intentional Entrepreneur is now available on

Jen Dalton, MBA, CEO & Founder, Brand Mirror

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